The Ibero-American Council of Nation Brands
We are the technical body responsible for promoting economic, commercial, and investment relations between Ibero-American countries through the interchange of experiences and lessons learned during the design, construction, management, and sustainability analysis of Country and Destination Brands.
What’s our purpose?
Through the exchange of experiences in the design, construction, management, and sustainability of regional Country Brands, we aim to become the lead technical body to boost economic, commercial, and investment relations between Ibero-American Council of Country Brands.
Members
Ibero-American has much to offer the world. The forum explores how current trends in place branding, place making, and place marketing can improve each nation’s brand effectiveness. Current Brand offices operate in the following countries:
The Ibero-American Council of Nation Brands
The Ibero-American Council of Nation Brands Forum promotes regional advancement. It is held once per year in the country which holds the Presidency.
2013I Latin American Country Brands Forum (Uruguay)
The forum addressed the experiences of creating and managing the following Country Brands: Argentina, Brazil, Chile, Colombia, Spain, Mexico, Uruguay, and Central America.
2014II Latin American Country Brands Forum (Chile)
2015III Latin American Country Brands Forum (Perú)
2016IV Latin American Country Brands Forum (Argentina)
2017V Latin American Country Brands Forum (Panamá)
2018VI Latin American Country Brands Forum (Bolivia)
2019VII Latin American Country Brands Forum (Honduras)
The declaration of the First Summit of the High Command of Country Brands was signed, through which CIMAP is officially created.
2020VIII Ibero-American Council of Country Brands Forum (Costa Rica)
The Council adapted to the changing context of the pandemic through a mix of strategic actions, including shifting to virtual meeting and communication platforms and incorporating four new members. The latter served to broaden the scope of involvement in the “Ibero-American Council of Country Brands,” and develop academic presentations to provide different perspectives on topics related to country and city brands.
Presidency
Lic. Diego Silva Pintos
Uruguay Nation Brand
Lic. Diego Silva Pintos - President
Uruguay Nation Brand
Specialist in various areas of communication, with 25 years of experience as a creator, director, producer, publicist and journalist in Latin America, Europe and the USA. He advises, produces and directs communication campaigns for national and multinational companies, government communication and electoral campaigns.
Creator of the Uruguay Nation Brand and content for national, international and digital media: TV series, magazines, books, records, merchandising and various products. He was a judge at some international festivals and presenter in conferences on media, creativity and communication in the USA and several countries in Latin America. Awarded for his creations at International Film, TV and Advertising Festivals in the USA, Latin America, Africa and Europe. He appears as a case study for the M.I.T. Sloan & Media Lab in the USA for his creations.
Secretary
Constanza Cea – Secretary
CEO
Journalist and has a Master’s degree in Sociology from PUC. Has experience in strategic communications and public affairs, with a strong emphasis in creating a bond between Chile and the world, and the connection of public-private projects. Her career began in the media, such as Canal 13 and the Economy and Business section of Mercurio, she was part of Sebastián Piñera´s presidential campaign for his first term. Later, she participated in the communication and foreign press department, after this, she became CEO of the Fundación Imagen de Chile, dedicated to promoting the best image of Chile to the world.
Download the CIMAP 2020 statute here
Press releases
Here you can have immediate access to the latest information on our forums and other relevant communications.
Contact
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