Image country: an asset to our development

A turning point in world forces us to rethink the traditional development models and find innovative solutions and increasingly ethical. In this context, a country image positive is an asset that sum to the foreign policy and economic development.
We believe that the work of the institutions of country branding plays a fundamental rolenot only in the commercial development of their respective nations, but also in the promotion of those values and principles that underpin them.
The choice of Chile to Presidency of the Council of Ibero-american Country Brands (CIMAP) during 2024 we are honored and encouraged to build partnerships and lasting relationships with our sister institutions.

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