The Ibero-American Country Brand Council

is made up of the organizations in charge of the Country Brand or Destination Brand of the member countries. With an itinerant headquarters, it strengthens, through place marketing, place branding and place making strategies, the links among its members through the exchange of experiences in the narrative, design and management of the region's country brands.

What is its purpose?

To be the regional technical instance that allows strengthening the links among its members, boosting economic, commercial and investment relations among the companies of the Ibero-American countries, through the exchange of experiences in the design, construction, management and sustainability of the Country and Destination Brands.



Beyond its different logos, Latin America has much to offer the world, so current issues of place branding, place making or place marketing are discussed in this Forum.

It is made up of the following countries:

Republic of Cuba
Republic of Paraguay

Latin American Country Brand Forum

In order to promote the region, the Latin American Country Brand Forum is held once a year in the country of the organization that holds the presidency.

  • 2013ILatin American Country Brand Forum (Uruguay)

    The purpose of the meeting was to visualize together the progress achieved in relation to country brands in the region and the world, as well as to share different management experiences.
  • 2014IILatin American Country Brand Forum (Chile)

  • 2015IIILatin American Country Brand Forum (Peru)

  • 2016IVLatin American Country Brand Forum (Argentina)

    During the two days of work, cross-cutting issues for the development and positioning of the Country Brand Strategy were discussed. Representatives from Spain, South Africa and the United Kingdom presented their experiences in implementing the Country Brand as a State policy and their work in international promotion. Brazil also presented the promotion work carried out for the 2016 Rio de Janeiro Olympic Games.
  • 2017VLatin American Country Brand Forum (Panama)

  • 2018VILatin American Country Brand Forum (Bolivia)

  • 2019VIILatin American Country Brand Forum (Honduras)

    The declaration of the I Summit of Senior Managers of Country Brands was signed, officially establishing CIMAP.
  • 2020VIIIIbero-American Country Brand Forum (Costa Rica)

    The Council faced the context of the pandemic by meeting virtually and incorporated four new members, which allowed it to broaden its scope to "Ibero-American Country Brand Council". In addition, there were academic presentations, which provided their perspective on various topics related to country or city brands.
  • 2022IXIbero-American Country Brand Forum (Uruguay)

    The Forum brought together global trends in branding and country positioning and allowed CIMAP members to share management experiences.
  • 2023XIbero-American Country Brand Forum (Peru)

    El Foro fortaleció la relación con gestores de marcas país, impulsando la protección de marca y marketing global, elevando la visibilidad de la marca país Perú en la región. 1.ᵉʳ Foro Marca País con reconocimiento “Climate Positive”


Daniel Cavero Gamarra

Country Brand Peru

Bachelor's degree in communications and journalism with more than 20 years of experience in newsrooms and communications.

strategic, focused on public relations in the public and private sector, as well as marketing strategies for the promotion of Peru. With experience in content editing, creation and execution of communication strategies, content management for social networks and communication crisis management, especially on issues related to tourism, exports of non-traditional products, investment promotion, and the Peru country brand since its inception.

See Functions


Anayansy Rodríguez Castillo - Secretary

General Director of the Guatemalan Institute of Tourism - INGUAT

Architect with a master's degree in Territorial Planning, member of the Association of Urban and Territorial Planners of Guatemala and of the Ibero-American Federation of Urban Planners. She has served as Deputy Director of INGUAT, Presidential Advisor of the Private Secretariat of the Presidency of the Republic and Delegate of Presidential Priorities for the Ministry of Culture and Sports, she was also Coordinator of Planning of the Historic Center of the Municipality of Guatemala and university professor.

Extensive experience in planning and land management; development strategies and urban, cultural, artistic, heritage and sustainable tourism interventions. He is currently in charge of the creation, promotion and promotion of Marca País Guatemala, Asombrosa and Imparable.