It was conducted with the objective of visualizing the progress achieved in relation to the brands country of the region and the world, in addition to sharing different experiences of management.

Throughout the two days of work were addressed cross-cutting issues for the development and positioning Strategy of the Brand's Country. Counted with the presence of representatives of Spain, south Africa and the United Kingdom, who presented their experiences of implementing the Brand as a State policy and their work in international promotion. Also, Brazil, presented the advocacy work carried out for the olympic games 2016 in Rio de Janeiro.

Was signing the declaration of the first Summit of the High command of Country Brands, which is officially the CIMAP.

The Council faced the context of the pandemic to meet in a virtual way and added four new members, which allowed him to expand his scope to “Ibero-american Board of Country Brands”. In addition we counted with academic papers, which provided his perspective on a variety of topics related to the brands by country or city.

The Forum came up global trends of branding and positioning, country and allowed them to share experiences of management among the members of the CIMAP.

The Forum has strengthened the relationship with managers of country brands, promoting the protection of brand and global marketing, raising the visibility of the brand Peru country in the region. 1.ᵉʳ Forum Country Brand recognition “Climate Positive”

The forum met in Valparaiso representatives of more than a dozen countries, in three days which covered topics such as innovation, sustainability, digital communication and governance collaborative. In addition, it is highlighted good practices in the management of territorial brand, with a focus on the joint public-private sector and the strengthening of the national identity. The event included tours of spaces emblematic of Valparaiso and the central zone of Chile.